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From bold campaigns to exclusive brand partnerships every time the world talked about Cossouq, it's here.
Covered by leading national & international outlets
Homegrown & international beauty brands
#SamjHakar campaign impressions across platforms
Cossouq's boldest campaign challenging the beauty standards society projects onto women. #SamjHakar break the stereotype of the “aise, waise, us jaise log” and tell "hum jaise hain, best hain." You are not alone, and we CELEBRATE YOU!
Featuring Sunny Leone, Sonal Jain & Sheil Jain the campaign became one of India's most talked-about beauty movements of 2025.
"You are who you are — ought to be celebrated for being who you are."
Among Top 53 Indian Ad Campaigns worth your attention this season.
Challenges dogmatic beauty boundaries drawn by society with powerful storytelling.
A thought-provoking video campaign challenging age-old beauty stereotypes.
#SamjHakarThe brand believes in breaking regressive and gendered notions of beauty & self-care and is doing so by serving all genders, ages, races, and body types, equally.
Partnership
Announced exclusive partnership with Canadian Voi Haircare brand.
#EqualLoveThe #SamjHakar campaign powerfully represents no space for gender inequality.
##EqualLoveThe message on self-acceptance resonated with a national audience.
#EntrepreneursThrough an inspiring chat show that commenced on the occasion of International Women’s Day featuring Sunny Leone (Starstruck by SL), Sonal Jain (Boondh), and Sheil Jain (Gush Beauty), the online beauty marketplace is bringing brand founders together to discuss the competitive market, and challenges as entrepreneurs.
Introduced as the go-to marketplace bridging quality and discovery.
#SamjHakarThe video campaign features top Indian personalities advocating self-defined beauty.
#SamjhakarAddressing the needs of modern Indian women seeking quality haircare solutions.
#SamjhakarWhere have we heard that before? We certainly have heard it before; you can’t deny that. In so many different ways. So the differentiation had to come in the way it is articulated and picturised.
#SamjhakarAs an e-commerce platform that aims to make responsible beauty brands and credible homegrown brands more accessible, it holds diversity, equality, and inclusivity in the highest regard. The video campaign challenges dogmatic beauty standards & questions age-old stereotypes while truly embracing the brand’s motto “Celebrating You”.
For interviews, press kits, brand assets & media partnerships.
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