Is healthy skin the new colour in town?

In our society, we have all heard or read matrimonial ads that mention they need a fair girl for marriage or a relative who gives you a thousand tips and tricks for skin brightening saying no one would marry you otherwise. We might not be facing colorism or racism at a more public level like other western countries, but in India, the matter of skin color is more a family matter and at times even a qualification point. Over the centuries and partially as a result of colonialism, whiter skin color has psychologically been placed in people’s minds to be superior. It has been associated with beauty more than it should be. 

For ages, we have seen the effects of this throughout each and every field. For instance, beauty soaps have been focusing on getting fair-skinned Bollywood actresses to be the face of their product, promoting the product for having fair skin. Then came along Dove, a Unilever company, that started a Real beauty campaign challenging the notions of beauty set by society. It brought down the focus on healthy, soft skin instead of just fair skin. It promoted the idea of loving your skin; loving yourself. 

Following that more and more people have started focusing on brands and products that promote body positivity and help you towards having healthy, clear skin like Neutrogena Oil-Free Acne Face Wash. It is just the perfect one for when you love your skin but you also know all good things need to be taken care of. They need to be nurtured and need efforts to last.

With more and more people being woke about the issues that make a person question their self-worth, these beauty standards are fading away. Honestly, that is how should have been all along. But, as they say, “Better late than never!” We are in a phase of transition now, where people are giving more importance to healthy skin than its color, a natural glow is more appreciated than skin brightening.

One more such product we have in mind is Plum E-Luminence Deep Moisturizing Creme. One more step towards natural beauty and body positivity.  It doesn’t make you question your love onwards your body, instead, makes your self-love and self-care even more profound. 

You can also go for Sadhev Rose Water to get that natural glow and help your skin feel lighter and have that natural pink blush. Roses are a symbol of love for a reason and they are the essence of the same roses is the one that helps you in your journey towards the actualization of self-love in this case. What better way to put it to good use, right?

In line with this, there are brands and products that have a more organic and natural approach towards making your day-to-day self-care easier for you. For instance, Skog Cedarwood / Petitgrain Body Oil with the goodness of cedar to boost your beauty routine or The Face Shop Chia Seed Hydro Toner that uses literally consumable organic products that have been recommended for great health benefits for ages to your aid. 

While the means may or may not be entirely organic, the idea of them still being the means to something that means so much more than just the outer beauty remains. They are meant for reflecting on the beauty that’s really inside. For instance, The Plant Base Waterfall Moist Balanced Hyaluronic Acid is meant to hydrate your skin and give you instant dewy freshness, making you fall in love with yourself, all over again!